ReVeja
Branding | User Experience | Interior | Video
This project was done as part of studies,
I had to choose a brand and set up a pop-up for it in Habima Square that corresponds to the brand's values
I had to choose a brand and set up a pop-up for it in Habima Square that corresponds to the brand's values
Reveja is a pop-up for the Veja brand where you buy shoes recovered from recycled waste.
Before the pop-up, there is guerrilla marketing outside the malls in the city. The pop is made of perforated tin in a pattern that came from the sole of the shoe and is open in 3 directions to allow movement in the square, in the square itself are scattered plastic boxes that allow reuse for different functions, in the center of the building there is a room where a video of Veja's recycling process is projected
Before the pop-up, there is guerrilla marketing outside the malls in the city. The pop is made of perforated tin in a pattern that came from the sole of the shoe and is open in 3 directions to allow movement in the square, in the square itself are scattered plastic boxes that allow reuse for different functions, in the center of the building there is a room where a video of Veja's recycling process is projected
